I really tried to write it for a general business audience. Even though it is pretty broad in its scope, it should be accessible to anyone who is serious about online marketing.
We will run full-service landing page testing engagements and get paid on a performance basis (out of the documented extra profits that we create). If a company wants to set up a testing program in-house, we also license our TuningEngine technology. This allows them to run much larger and more powerful tests than is possible with standard multivariate testing approaches. The technology is also completely hands-free - in other words you just implement the landing page variations that you want to test and the TuningEngine gives you the right answer after collecting enough data.
I agree with you about the need to fix international landing pages. Often companies view these as an afterthought. This is a shame considering that many companies get a significant portion of their business outside of their home countries and languages.
hey there i am planning to buy this book on amazon . hope it is good as you say :)
Cindy
· 1 year ago
Hi Web Sys India
There really aren't that many books out there on Landing Page Optimization. And I really appreciated this book - I'm sure you will too.
Cindy
gbristow
· 1 year ago
Hi, This is a nice article. I bought Amazon book yesterday. This book gives a very good outline of all aspects of landing page optimization and conversion. It helped me a lot. ------------------------------ Grey Bristow There are a lot of sites out there showing book video. BookVideoTV, BookTelevision and of course CSPAN, but I like how BN.com and Reader's Entertainment TV have specific genre channels and original shows. There's just more to see and I can be specific in what genre I'm interested in. Anyone else watch online tv? Reader's Entertainment
This is a nice book.I read it and I found many new things.I suggested my friends to read this book. -------------------------------------------------------------------------- Johnson Mathew There are a lot of sites out there showing book video. BookVideoTV, BookTelevision and of course CSPAN, but I like how BN.com and Reader's Entertainment TV have specific genre channels and original shows. There's just more to see and I can be specific in what genre I'm interested in. Anyone else watch online tv? Reader's Entertainment
Unless you happen to be interested in the Chinese jewelry Network Alliance
Wei Liang
· 1 year ago
Looks like a great book for creating a squeeze page. It is definitely one of the best ways to collect lead for a business. Would get the book when I have the time for it. Too many books on hand at the moment.
Thanks for the review Cindy.
Wei Liang
Cindy King
· 1 year ago
Wei,
I know what you mean about having too many books at hand already!
All Comments
Thanks for your thoughtful review of my book!
I really tried to write it for a general business audience. Even though it is pretty broad in its scope, it should be accessible to anyone who is serious about online marketing.
With regard to the in-sourcing or outsourcing decision, my company SiteTuners.com supports both: http://sitetuners.com/design-tuning.html
We will run full-service landing page testing engagements and get paid on a performance basis (out of the documented extra profits that we create). If a company wants to set up a testing program in-house, we also license our TuningEngine technology. This allows them to run much larger and more powerful tests than is possible with standard multivariate testing approaches. The technology is also completely hands-free - in other words you just implement the landing page variations that you want to test and the TuningEngine gives you the right answer after collecting enough data.
I agree with you about the need to fix international landing pages. Often companies view these as an afterthought. This is a shame considering that many companies get a significant portion of their business outside of their home countries and languages.
Warmest regards,
Tim Ash, President - SiteTuners.com
i am planning to buy this book on amazon . hope it is good as you say :)
There really aren't that many books out there on Landing Page Optimization.
And I really appreciated this book - I'm sure you will too.
Cindy
This is a nice article. I bought Amazon book yesterday. This book gives a very good outline of all aspects of landing page optimization and conversion. It helped me a lot.
------------------------------
Grey Bristow
There are a lot of sites out there showing book video. BookVideoTV, BookTelevision and of course CSPAN, but I like how BN.com and Reader's Entertainment TV have specific genre channels and original shows. There's just more to see and I can be specific in what genre I'm interested in. Anyone else watch online tv?
Reader's Entertainment
--------------------------------------------------------------------------
Johnson Mathew
There are a lot of sites out there showing book video. BookVideoTV, BookTelevision and of course CSPAN, but I like how BN.com and Reader's Entertainment TV have specific genre channels and original shows. There's just more to see and I can be specific in what genre I'm interested in. Anyone else watch online tv?
Reader's Entertainment
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Unless you happen to be interested in the Chinese jewelry Network Alliance
Thanks for the review Cindy.
Wei Liang
I know what you mean about having too many books at hand already!
Now, where is that speed reading course again?